When I first took over ownership of Trend, I knew I wanted to offer sizes that all women could wear. Even though Megan offered larger sizes, there has always been this common misconception that only “skinny” women could shop at Trend. WE NEED TO CHANGE THAT!
For most – zero isn’t a size. In fact, the average American women is a size 16-18. You’d think the retail industry would cater to that – but sadly, they don’t. Finding “plus” size women’s clothing that fit the style of the store was difficult – to say the least. For some reason, it’s hard to find the clothes we love in bigger sizes. But shouldn’t it be that the smaller clothes are the ones difficult to find in cute styles? You’d think.
It took some time, but we finally found several pieces that we loved, ordered and brought in. We now even have an entire extended sizes section! The problem we’re having is whether or not to label it as such or to let it blend into the rest of the store. We NEVER want anyone to feel uncomfortable, but we also want to make sure that they have the information. So, what do we do?
We’ve thought about it for about a month now and still aren’t sold either way. WE NEED YOUR INPUT! Should it be it’s own section or blended with the rest? What should we call it? etc..